Back in 2010, Sebastian launched Nettilomake.fi - an online form creation tool for small companies, organizations, and individuals in the Nordics. The service is available in Finnish, Swedish, and English, running under three brands: Nettilomake.fi, Blankett.fi, and Sendson.com. It has since been picked up by Flyweight Development Oy.

Why on earth would you go compete in such a crowded market? What would the positioning and USP be? Good lord…

The Problem

Creating online forms shouldn’t require a PhD. Whether it’s a survey, event registration, or recruitment form - people needed a simple way to collect information without headaches.

The Solution

Nettilomake.fi provides an intuitive form editor that anyone can use:

• Easy editor - No form building PhD required
• Submissions - All data in one place with realtime updates
• Teams - Different access levels, no more password sharing
• Portals - All forms under one subdomain
• Translations - Automatic translations in 100+ languages
• Data protection - GDPR tools, data encrypted at rest and in transit

The Business Model

Simple freemium approach:

• Free - 1 form, up to 100 entries
• Basic (€4/month) - 10 forms, file attachments, email notifications
• Pro (€16/month) - Unlimited forms, SMS notifications, translations, team features

Looking Back

The service has been running for over 15 years now, completely renewed in 2019 and 2025. It’s been rewarding to see small organizations across Finland use it to streamline their data collection.

Nettilomake.fi has since spawned two sister projects: Agree.online for digital agreements and signatures, and Stysse.com for event management.

Sometimes the best solutions are the ones that just work.